Ireland's biggest bookmaker is famous for their advertising. This particular poster has won the prize for number of public complaints. Vulgar, rude, distasteful, and yes, offensive to everyone who's breathing.
But it's only to promote on-line bingo says Paddy Power.
Exercise more restraint in future, says the Advertising Standards Authority.
Will Paddy Power change their ways, or will they find something even worse to get all the attention again? What are the odds?