Monday, January 12, 2009

A Hint Of Silver Lining In A Dark Cloud

Library usage is up.

As times get hard, people return to their local library. Maybe they're only there to use an Internet job search program on the public computer. They're there.

Reading is up a tick.

If you're out of work and you want to escape from the worries, a book at a public library is free and available and very effective. After you've scanned through the job boards on line, and the building's warm and inviting, you're likely to sit down with a book and pass the time with words that take you away from where you are.

In spite of the positive spin on a bad publishing future, Elyse Cheney is out of the office.

Out of the office until the fifth of January, and here it is a week later and her auto-response still claims she's out of the office.

No doubt she's at the big library in New York City, observing the unemployed to see what they're choosing. Market research is a slow process, but an effective agent knows what's in demand and what's going to sell in the near future.

Remember, it's all about escape. No one wants to read about financial wizards who fall into clever traps and lose it all and end up pan-handling outside of Grand Central Station.

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