Thursday, January 06, 2011

Why Publishing Is Fading

Someone at Simon & Schuster's Gallery imprint thought that reality TV show star Snooki would draw enough interest to justify putting her name on a ghost-written novel.

Someone at Simon & Schuster paid the young lady an advance to use her name, fully expecting to recoup the cost and turn a profit.

You slave away with your manuscript, sweating over the exact right word, and all you really need do is be outrageous. Act in a way that would embarrass your family and you've got all you need to get a publishing contract.

Who is going to buy this book? Probably those who are curious about the product, about what a person who claims to have only read one or two books in her short lifetime could write.

Most of us know Snooki didn't write a thing. A ghostwriter was hired to put together a novel, given the plot and characters and a rough outline and set out to go for it.

Fans of the reality show are expected to support Simon & Schuster's effort. The authors fortunate enough to have existing contracts with puny advances and decent sales will then be expected to produce, to cover the losses when Snooki's roman a clef fails to sell enough, but it won't be a huge burden.

Ghostwriters come cheap and spokes-celebrities aren't all that expensive when they're B- or C-list caliber. Simon & Schuster can bank on plenty of free publicity, in the way of general horror that such a respected publishing house would crank out such drivel.

Meantime, they're busy re-writing history by censoring Mark Twain.

No comments: