CopCorp Licensing will soon release a complete wardrobe for the most die-hard 50 Shades fan. It's more than lingerie and robes and such. There are plans to produce outerwear as well.
You've seen the young ladies sporting hoodies that proclaim "Love Pink"? It's a theme that's worked well for Victoria's Secret, which took Frederick's of Hollywood and made it mainstream. No one is embarrassed to seemingly proclaim an adoration of underclothes that aren't simply foundation garments.
Think about it. You know that countless women love Spanx but they aren't trumpeting the love in block letters on their backs. Where's the love of spandex boldly declared?
Forget "Love Pink". This fall, the girls will be loving grey, all fifty shades of it.
Imagine, if you can, a teen mom preparing for a night of fun. She can slip into 50 Shades knickers, pull on 50 Shades stockings and hold them up with a 50 Shades suspender belt. Top it off with a 50 Shades t-shirt and track suit, and she's ready to be a walking billboard for the brand.
No word yet on the general availability of bondage paraphernalia going mainstream, however, as part of the 50 Shades range.
Perhaps the world is not yet ready for sex toys to come out from under their plain brown wrappers.
Now that would be unique. And something that Victoria's Secret isn't marketing in their shops.
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