Tuesday, August 21, 2012

Get Your Kicks

So one minute Alex Morgan is running around the pitch, and the next thing you know, she's got a publishing contract.

Has she shown any inclination towards writing?

According to her biography, she received a degree in political economy, which may involve the writing of various papers and research documents, but where is the fiction?

Ms. Morgan has been signed by Simon & Schuster to pen a series of books for young readers. As you'd expect, the series is to revolve around a group of "soccer playing best friends" who have themselves some adventures.

You can't argue that Ms. Morgan isn't qualified as far as the soccer playing bit goes. She scored that winning goal and all.

But to do the writing?

She doesn't really need to be a skilled wordsmith.

Ms. Morgan will put her name to the books, and young readers will snatch them up because they know who Alex Morgan is.

Simon and Schuster has editors aplenty to provide an outline. Indeed, these series for young readers tend to be as formulaic as a Harlequin romance. Ms. Morgan can then provide the technical details, insert her experiences, and a book is born.

Add to that the author's platform and the current interest in the United States' women's soccer team, and half the work to promote the book is already done. What girl wouldn't want to attend a book signing by an author wearing an Olympic gold medal?

Perhaps Ms. Morgan has dreams of being a novelist, or perhaps she simply wants to reach out to younger girls who might think their lives should revolve around boys and getting boys to like them and giving up sport because boys don't like sporty girls.

Sometimes, writing is all about the art. Sometimes, it's all about the marketing and turning a profit. And sometimes, marketing and profits can provide lessons to young ladies in a form that isn't like the parents preaching, which is an art in itself.

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