They just crank up the presses and produce pulp fiction that follows a formula so that the readers know what they're getting and there's no surprises.
Add to that the trend towards e-reading and there's money to be made. TruLOVEstories is there, as brought to you by Broadthink.
The branding company bought up all sorts of miscellaneous bits left over from the Dorchester Publishing implosion. Taking the content of Dorchester's "True Love" and "True Romance" magazines, the portal at TruLOVEstories.com will offer readers the chance to purchase something old, something new.
The sweet deals don't stop there.
Broadlit, the literary arm, will publish new, full-length novels as well, and they may be looking for new authors to produce the many words of whispered sweet nothings. With plans to produce a new book every month, along with the collected reprints, that's a lot of writing.
The website has some free content along with some social interacting to draw in an audience.
Being a branding company, they will also put their romantic stamp on things like greeting cards and miscellaneous merchandise.
Who says publishing is dead?
It just needs a little tweaking every now and then.
So forget about writing the next great blockbuster novel. The real profit is to be had in English lords and Regency ladies with misunderstandings that lead to passionate scenes that may or may not end in hot sex, depending on the formula you're following.
And don't forget, the average romance author doesn't get much in return, so you'll want to get those formulae down and produce in quantity, rather than quality.
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