Friday, April 06, 2012

Hermes Opens The Box Of Lucky Charms

They're magically delicious!

Those marshmallow shapes as manufactured by General Mills have proven to be a real inspiration for Hermes, maker of ultra-luxe paraphernalia.

The storied handbag maker decided to manufacture a satchel that would pay homage to Ireland, by using something suitably Irish as an emblem.

What did they pick?

St. Patrick's more storied shamrock that was used to explain the concept of the Holy Trinity to the heathens who trotted across the auld sod?

No, indeed.

Too religious in nature, perhaps. Instead, Hermes went to the box of Lucky Charms and found a four-leaf clover.

That says Ireland, doesn't it?

There's only one of these items to be had, and it's going to be auctioned at Christie's. So if you have a spare 27,000 euro burning a hole in your pocket, you could lay claim to an example of someone not doing their homework. Or knowing how to do a simple Google search.

Hermes is calling that bit of alligator skin hanging off the strap a "lucky charm", so we shouldn't be so hard on them for using the wrong emblem of Ireland. They've gone with the romanticized, Madison-Avenue-ized version of what represents Ireland, and they've called it by its proper name.

They couldn't have carved a dead Celtic tiger out of some equally deceased alligator to craft an authentic representation of the Emerald Isle?

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