Eleven Million iPad Owners Can't Be Wrong

I have been reading more often on an iPhone because it's there.

Too busy to get to the library to borrow a hard copy of a book, I turn to the convenience of the free books available at the Apple book store. It's not a medium I particularly enjoy, but it's a choice between the small screen or nothing.

So Apple has sold over eleven million iPads recently.

That's eleven million reading devices that people have added to their lives.

Granted, they won't limit themselves to reading. The iPad does much more than deliver a book on a larger screen than the Kindle, but there is an app and there's that whole instant gratification thing.

In England, a recent survey counted up a third of the population with an e-reading device in their possession.

That means that people are still reading. The format is changing. The ability to get what you want, when you want it, no matter what time that might be, is almost addictive. As more people become accustomed to the ease of access to a library of books, the number of e-readers will keep going up.

With that in mind, I'll be spending the next few days formatting LACE CURTAIN IRISH so that those eleven million iPad owners can read a touching story of family connections, betrayal and redemption.

If that many people are buying tablets like the iPad, Newcastlewest Books would be mad to miss an opportunity to get our product in front of all those sets of eyeballs.