As you'd expect, they are doing things a little differently than Amazon's Kindle Direct program. If you're going to compete with a giant, you have to offer something other than what is already available. The trick is to find those somethings that the market needs.
What is so special about NOOK Press? Why should an author consider it above the Amazon e-book creator?
Both venues are free of charge. Both provide a way to download a file that gets converted to the right format so you don't have to learn a new computer language to do it yourself. Both put your e-book on their website so readers can purchase and download it to their appropriate device.
Where Nook once was missing out, it has now noticed that the majority of people are going with tablet devices rather than single-purpose e-readers. If no one is buying their Nook, and they still want to reach customers, they won't last long. For that reason, Nook is going to introduce an app, just like Amazon's Kindle app that lets you download their books to any device you own.
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| Trade paperback or e-book now available |
Of course, Amazon has been there and has been doing that for some time. Getting people to jump on board another train that's late leaving the station will not be an easy task.
Nook Press is going in a slightly different direction, however.
You can download your manuscript and leave it there for your beta readers to peruse. If you've hired on an editor to help you polish up the work, they can access it through Nook Press and virtually red-ink the thing into submission.
Is that enough of a benefit to draw self-publishers away from Amazon?
Or is the fact that Amazon sells the most books going to be the driving force in the digital publishng industry?
The only way to find out is to wait and see what happens. If Amazon follows Barnes and Noble's lead on the editing feature post-download, you'll know it's a winner. Then it will be up to Barnes and Noble to keep topping what they've done, always a step ahead of the competition.
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