If your financial picture is bleak, do you buy a blanket with sleeves?
Of course not.
The makers of the Snuggie boast that they've sold one of their products to one in twelve Americans. That's twenty-five million unneccesary items bought and paid for, at a time when economists say the consumer has gone into hiding.
The economists obviously aren't looking in the right place.
Only a well-crafted advertising blitz could convince people that they need a product that they don't, in fact, need.
There's an alma mater Snuggie for most colleges. There's sports Snuggies that celebrate your favorite football team. There's Snuggies for outdoor wear.
Does anyone not drunk wear a Snuggie to a Bears game and live to tell the tale?
Where's the Center for Science in the Public Interest on this one, I ask you. They're going after McDonald's for brainwashing children into obesity, but what is a Snuggie but an invitation to all to lounge on the sofa and not exercise?
Don't tell me that people aren't feeling positive about their economic future, if Snuggies are flying off store shelves. No one wastes money on a novelty item if they're struggling to make end meet.
Things are on the upswing. The Snuggie market indicator points up, up, up.
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