Thursday, October 15, 2009

The Murky Future Of Publishing

Librarians figured out how to solve the e-book dilemma. Some libraries have downloadable books available on their websites.

However, patrons can't download to Kindle or iPhone or other e-readers because there's simply too many platforms and libraries aren't equipped to handle them all. For now, a library download is available to computers only.

Barnes & Noble is coming out with their own device to compete with the Kindle. Like the VHS vs. Beta wars of long ago, one device has to dominate the market to make it practical for public library lending via an e-reader.

From the publisher's perspective, libraries offering downloads of books means fewer buyers of those same titles. Neither Simon & Schuster nor Macmillan will sell e-books to libraries because there's so much "free" involved. A popular title might result in sales of multiple copies because the library wants to have enough to meet demand. Downloads? Only need one and everyone who wants the latest book can have it. Even the most impatient, who otherwise might have bought the book, can read it through the library.

Even so, former HarperCollins CEO Jane Friedman has thrown her hat into the e-book ring. Her new venture, Open Road Integrated Media, is all about electronic books. She's planning on releasing the backlist of several popular authors such as William Styron and Iris Murdoch.

Clearly she thinks there's money to be made in electronic publishing, while old school publishers are struggling to find the profit center.

However, Ms. Friedman is hedging her bets by including video content and film production under her publishing tent, along with a sideline in vanity publishing that could prove to be very lucrative.

Is the e-book the future of publishing? The industry indicates that it is, but what form it will take, and what form publishing will take, is still unclear.

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