Are there any young urban professionals left alive out there in these hardscrabble times?
Aston Martin is betting that there are, and they are counting on that socially competitive set to be just as keen to spend money on luxury as ever, just like those long gone days when money was abundant.
Perego it's much more dear than anything the Italians are touting."
It's the perfect accessory if you like your martinis shaken, not stirred. Odd, there's no attached cupholder on the handle to stow your martini as you promenade with baby comfortably ensconced in Aston Martin luxury, your own little Baby Bond.
If you have to ask how much this necessary accessory is, you can't afford it.
If, however, money is no object when spending sends a certain message, this pram could be yours for 2300 British pounds. A good investment for those who like to use their offspring to display financial success, or at least create the image. When people are noticing that you're pushing an outrageously expensive pram, they won't notice that you have no furniture in your house because you can't afford it.
Only 800 of these junior roadsters will be manufactured, so you know the pram will be exclusivity on wheels.
And you can be sure that one of those 800 will be gifted to Will and Kate, which will only drive up demand.
You want your bundle of joy to experience that which royalty experiences, don't you? Would you deny your little angel the comfort of the Alcantara lined seat pad and aluminum alloy wheels that are designed for the roughest of terrain?
Why, you could climb The Reek at Croagh Patrick with baby in tow and the child would never feel a single bump!
Queues are forming up at Harrod's, where the pram will be offered for sale beginning in April.
A Silver Cross air ride suspension for baby. An ergonomic pushing handle for you. How can you even wonder if it's worth that kind of money? Don't you love your child?