Friday, September 30, 2011

Marketing To The Grunge Set

Publisher William Morrow does not believe the popular wisdom that the young don't read.

They've put down good money on Courtney Love's memoirs, and if you're part of the largest book-buying demographic, you don't know who she is. Or much care.

No, the HarperCollins imprint is counting on your children and their children to snap up copies.

Wags are already cracking wise. It's doubtful, they say, that Ms. Love recalls much of anything from her drug-fueled past.

Literary agent David Vigliano was able to sell the idea, not the manuscript. Ms. Love will be working with Anthony Bozza, who you'd expect to be the one to do all the writing while Ms. Love sifts through her memories.

Like any memoir, there must be something new, and shocking, to be revealed or readers won't bother. Those who know of Ms. Love already know a great deal about her. What they'll pay for is honest insight into what was happening when her husband, Kurt Cobain, spiraled into a depression so deep that he blew his brains out.

It won't take long for reviewers to reveal what fresh gossip lies within the pages of the memoir once it's released. If the suicide angle is explored, it's likely the book will be a best-seller. Otherwise, it's just another celebrity tell-not-quite-all, and that's a tough sell to a generation that doesn't read.


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