Wednesday, December 05, 2012

Kobo Comes To Ireland

As you'd expect, this deal has come just in time for holiday gift-giving, but isn't that always the case?

Kobo e-readers will now be available at Hughes & Hughes locations across the island. Mostly in Dublin, but it's a smallish sort of island after all.

So if you're wandering around Ennis (that's across the island right there), wondering what to get for a special someone in your life, you could walk into Hughes & Hughes, purchase a Kobo, and download three excellent works of historical fiction in no time.

You wouldn't give an empty e-reader to someone, would you? It's only half a gift without books inside.

If you've hesitated to purchase from Amazon because you support local book sellers, then the Kobo e-reader is for you.

Then there's the Kobo app for your smartphone, which will allow you to download books to a device that is always in hand. Next time you're waiting somewhere, whether it's the kids or a long commute, you'll appreciate the convenience. And with Kobo, you can link to your e-reader so you can pick up in your reading where you left off, wherever you find yourself.

Digital publishing is a growing piece of the market, and partnering with Kobo will give Hughes & Hughes a bit more of a chance to carry on. If they can't sell you a book, they can sell you the reading device and link to your account so that they derive some benefit.

Reading on a tablet device isn't as fulfilling as a physical book, with the feel of the paper and the slippery sheen of the cover, the physical sensation of turning a page, holding your place with a finger and feeling the weight of the pages. But when you're sitting on a train or a bus, it's rather pleasant to have something to read in a smaller form.

Christmas will be here before you know it.


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