Friday, December 05, 2008

There's Too Much Beer In Ireland

Since 1690, Beamish has brewed beer in Cork. Now there's too much beer in Ireland and one of two Cork City breweries has to go.

Hard to believe that anyone could ever say there was too much beer, but apparently there is now that Heineken bought up the Beamish label. What would a Dutchman know about how much is enough, right?

Consolidation is running rampant, as small firms get bought up to make big firms that are supposed to be all about efficiency and cost containment. It amounts to people losing jobs.

Because Beamish Crawford has two sites in Cork City, and together the breweries pump out more Beamish Stout than is necessary, Heineken Ireland decided to close one and sack 120 workers. It's all about cost savings and making the best use of what's at hand. The parcel of land that the brewery sits on has a value, and it's no doubt more than the value of the product versus the cost of creating Beamish stout. Better financially to shutter the facility and sell it off.

Three hundred years is a good, long run. Why did it have to end just when someone else came in and spent a small fortune to buy Beamish?

No comments: